Sonata Bank leadership recognized the power of earned media and its ability to get the word out about the launch of its new digital-forward community bank. In addition to community banking, Sonata aims to reduce quick service and fast casual restaurant industry employee turnover — which can be as high as 200 percent — by using its buying power to provide tools such as telehealth, financial literacy and inexpensive money transfers. While the bank was preparing for the launch of its national QSR strategy, it wanted to let potential investors, entrepreneurs and small-business owners know that it was open for business. Gray PR secured an interview with the Nashville Business Journal to announce the bank launch in the Nashville market. Additionally, we secured several local media stories that shared key leadership and board member news, and articles in trade outlets. Overall, the earned media results for 2022 included 29 pieces of coverage. Per CoverageBook, the combined total of publication audience figure for all outlets featuring coverage was 12.4 million, with 130,000 estimated views.