Proactively managing communication issues and providing strategic direction for moving forward to avoid negative perceptions and damages to a company’s reputation is a critical function of the public relations role. Once an issue becomes a crisis, it’s imperative to move swiftly with a coordinated response. We develop crisis communications plans for our clients to help mitigate and minimize the impact of unpredictable events that require immediate action. We also help clients build support for issues through grassroots advocacy and community building strategies.