ABOUT

OUR FIRM

Gray Public Relations is an award-winning PR and marketing firm that helps clients amplify their brand through strategic communication strategies. Founded in 2005 by Amy Gray, APR, the firm creates results-driven strategic communications and integrated marketing communications campaigns for clients across a wide range of industries including commercial real estate, financial services, health and wellness, and government and nonprofit. As a boutique agency, we offer senior level counsel without the big firm pricing.

Our Approach

Services

Our approach to designing communication plans and campaigns is based on best practices, while leaving plenty of room for creativity. We explore all communication methods and mediums to get the right messages to the right people. Starting with the finish, we establish measurable goals and key metrics to ensure activity is always on strategy and tied to organizational goals.

Our services range from traditional communications, content creation and digital marketing, to paid advertising as we develop campaigns using the PESO model (paid, earned, shared and owned strategies). Knowing all clients and communication challenges are unique, we customize plans and campaigns that include a range of capabilities and services.

Strategic Communications – Crisis Communications – Issues Management – Media Relations – Content Marketing – Thought Leadership – Community Relations – Digital Marketing – Social Media – Branding – Events

Branding + Messaging

Guiding Your Brand’s Journey. Click to learn more.

Community Relations + Brand Ambassadors

Strengthening Values, Building Partnerships. Click to learn more.

Content + Digital Marketing + Social Media

Crafting Engaging Diverse Stories. Click to learn more.

Crisis Communications + Issues Management

Navigate, Respond, Build Trust. Click to learn more.

Integrated Marketing Communications

Crafted Events, Authentic Connections. Click to learn more.

Media Relations + Thought Leadership

Amplify, Engage, Elevate Brands. Click to learn more.

OUR

WORK

We’ve helped new businesses launch, 125-year-old companies celebrate, and everything in between. Gray PR does more than write news releases – we help clients plan, execute, monitor and evaluate multifaceted campaigns. The following featured work gives you a glimpse of the scope of our services and the breadth of our capabilities.

Managing all communications and spearheading innovative projects for H.G. Hill Realty Company since 2009, we’ve celebrated milestones and promoted developments with creative marketing and media solutions. Read More.

Gray PR, in collaboration with The Atkins Group, manages earned media for the Tennessee Dept of Transportation’s ‘Nobody Trashes Tennessee’ campaign, overseeing statewide media relations, the ‘No Trash November’ initiative, and special projects like celebrity ambassador development. Read More.

Sonata Bank utilized earned media for its launch, focusing on reducing employee turnover in the restaurant industry with benefits like telehealth. Gray PR secured a Nashville Business Journal interview and local media coverage, emphasizing leadership and board news. The 2022 campaign achieved 29 media pieces, reaching 12.4 million people with an estimated 130,000 views. Read More.

For over a decade, Gray PR has been an integral partner to the 21st District Recovery Court, not only enhancing awareness and fundraising through managing the annual Eat the Street Food Truck Festival since 2011 but also successfully executing a strategic rebrand and initiating fresh fundraising approaches, such as introducing a singer-songwriter event in 2022. Read More.

Gray Public Relations facilitated the 2021 rebrand of the Council on Aging of Middle Tennessee, modernizing its name, tagline, and overall brand across all media to aptly represent its over 20-year mission to advocate for and serve older adults. Read More.

Why we do what we do

Testimonials

Jimmy GranberyFounder & CEO

H.G. Hill Realty Company

“Gray Public Relations has managed our company’s PR and marketing since 2010. We’ve been very pleased with Amy’s responsiveness, quality of work and ability to juggle numerous projects simultaneously. She’s a valued member of our team.”

Dan DellingerChief Executive Officer

Sonata Bank

“Earned media played a large role in our bank’s recent go to market strategy. Amy was able to garner significant coverage both in our local market and in our targeted trade publications.”

Connie MartinProgram Director

21st District Recovery Court

“Gray Public Relations has served our nonprofit for more than a decade, helping us with all aspects of communications including our three annual fundraisers. We rely heavily on her agency to help us share our story of recovery.”

Denise BakerExecutive Director

The Tennessee Real Estate Commission

“Within my previous role in state government, I worked with Amy and her team as they successfully launched a statewide public education campaign. They consistently delivered results in all campaign areas including earned media and partnership development.”

Learn more about how we can help elevate your brand.

Contact

We CONNECT | DELIVER | ELEVATE | CREATE