Eat the Street – Food Truck Festival
Food truck festival serves 10,000; raises Drug Court funds
Held annually each May, Eat the Street serves up delectable eats and treats from more than 40 food trucks while also serving as the 21st Drug Court’s most important fundraiser.
Now in its 5th year, the 2016 event drew nearly 10,000 people from all over Middle Tennessee to Franklin’s Bicentennial Park. Corporate and community donors along with vendor fees help to fund the Drug Court’s treatment alternative to traditional sentencing for non-violent offenders whose crimes result from drug or alcohol addiction.
Action
Gray Public Relations has managed all aspects of PR and marketing for the annual fundraiser since its inception in 2011, steadily growing the event in terms of vendor, corporate and media sponsors and attendees.
Results
Media sponsorships were secured by local print and online media with a valuation of more than $10,000. Articles ran in all targeted top-tier and community publications. Significant social media engagement included a Facebook reach of 24,000 and 9,800 Twitter impressions.
179,000 estimated online coverage views from online media coverage
Nearly 6,000 social media shares
Nearly 10,000 event attendees
Coverage
Williamson Source – Ultimate List of Food Trucks at 2016 Eat the Street (April 15, 2016)
Yelp – Franklin Eat the Street Food Truck Festival (May 1, 2016)
The Tennessean – Eat The Street hits Franklin (May 2, 2016)
Southern Exposure Magazine – Upcoming Events: April and May (May 9, 2016)
Williamson Herald – Eat the Street delights thousands (May 12, 2016)