Chocolate Covered Results
Nationally recognized Chocolatier Bethany Thouin engaged Gray PR to promote her first book, Chocolate Covered Friendship and publicize the opening of her chocolate café, The Cocoa Tree in the Historic Germantown Neighborhood.
Action
Gray PR managed local market media relations, book signings, speaking engagements and grand opening activity.
Results
Media coverage was secured in every major local consumer/lifestyle magazine, including Good Housekeeping. Top-tier newspapers and TV stations, including segments on WSMV’s More At Midday and TN Mornings on FOX17, offered advanced opening coverage and book mentions. The stations continue to feature Bethany and The Cocoa Tree on a regular basis.
More than 400 people packed the café on opening day resulting in more than $3,000 in sales and a generous donation to our selected beneficiary, the Susan G. Komen for a Cure, Nashville Chapter.